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3 Tips for Optimizing Your Native Advertisements

Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form...

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When Does a Customer Actually Become a Customer?

For most businesses a customer becomes a customer when they buy a product, sign a contract, or agree to terms of a deal. But I wonder if that view of the journey to convert leads to sales misses the...

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How to Create Secure Passwords You’ll Actually Remember

Password overload plagues just about every internet user. A forgotten password can be an enormous pain. A hacked site or social media page can easily be a reputation management nightmare. Research by...

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How to Encourage Customer Loyalty in Your Small Business, and Why It’s...

You’ve probably heard the adage that “Keeping an old customer is cheaper than converting a new one.” But just how much cheaper is it? According to survey data presented in the new SCORE Infographic out...

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Using Strategic Partnerships to Grow Your Business

Strategic partnerships can be beneficial for businesses with limited resources. When two companies that complement one another don’t have the funds to expand the way they would like to, or to reach the...

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New Research Confirms Virtual Work Increases Employee Productivity

A recent study reported on by the Harvard Business Review has confirmed what most of us already know: Working at home boosts productivity among workers. Staff at Chinese travel center Ctrip were given...

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DOM Business Model: A New Way of Chinese Entity Industry

DOM (Design Original Manufacturer) Definition: DOM is a business model that a manufacturer owns innovative and/or patented technologies, to produce products that are branded by the buying company and...

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How to Build Your Brand Through Storytelling

Garnering increased sales, adding new clients and achieving a higher level of success is what brand building is all about, and building a brand is done a bit differently today that it was in...

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iPhone 6 bending: Common sense for an uncommon problem

Volume Up is a regular column on consumer technology and digital ecosystems by Reticle Research principal analyst Ross Rubin. In the high-stakes smartphone market, exceptional durability is one of the...

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Phillip Morris May Enter E-Cigarette Market

Most e-cigarettes use liquid nicotine, but tobacco giant Phillip Morris will release a smart e-cigarette, that uses heated tobacco. (Dan Kitwood/Getty Images) Since electronic cigarettes were...

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